Episode 21: Building an Email Funnel

An email funnel is the series of emails customers get when they opt-in to your email list.  Different people do it in different ways.  Some people have several emails they send out and some people have just one.  Some people have a week-long series.  There is no right answer.

My goal is to nurture my customers with my email funnel.  I heard the term nurture sequence in a podcast I listened to and I like it better than email funnel.  I want to give them the chance to get to know me a little bit.  Here is the basic outline of my nurture sequence.

1. The Freebie Poetry Lesson

2. Here is How I Teach a Poetry Lesson

3. A Little Bio About Me

4. Four Other Ways You Can Use This Poetry Lesson

5. A Link to My Other Poetry Lessons and Why Writing Poetry is Awesome

Hopefully, as my customers go through this sequence, they will learn a lot and get to know me.  As they get to know me it will help start them towards liking and trusting me.  If I can achieve that there is a better chance that they will be a repeat customer.

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