An email funnel is the series of emails customers get when they opt-in to your email list. Different people do it in different ways. Some people have several emails they send out and some people have just one. Some people have a week-long series. There is no right answer.
My goal is to nurture my customers with my email funnel. I heard the term nurture sequence in a podcast I listened to and I like it better than email funnel. I want to give them the chance to get to know me a little bit. Here is the basic outline of my nurture sequence.
1. The Freebie Poetry Lesson
2. Here is How I Teach a Poetry Lesson
3. A Little Bio About Me
4. Four Other Ways You Can Use This Poetry Lesson
5. A Link to My Other Poetry Lessons and Why Writing Poetry is Awesome
Hopefully, as my customers go through this sequence, they will learn a lot and get to know me. As they get to know me it will help start them towards liking and trusting me. If I can achieve that there is a better chance that they will be a repeat customer.