Over the last several months I have been trying to get my email list off the ground. It’s been a much bigger project than I thought it would be with more details to learn and understand. It’s simple and complex all at the same time. I researched several email services and decided that MailerLite would be a good option to start off with. I spent time putting all of my brandings in it. I set up several emails and a pop-up for my webpage. As I was getting ready to put my lead magnet into the world I decided that I should have a landing page.
I got to work in MailerLite putting together a branded landing page. I created graphics, customized it, and figured out all of the tricky parts to get it to look the way I wanted. Then I went to publish it and faced a problem. In order to have a custom URL to my landing page, I had to upgrade to a paid plan. Meaning that the URL that I wanted to put in my Instagram bio would read something like www.subscriptionpage.com/f2k1p3. Would you ever sign up for an email list with that URL? I never ever would. If I had even 10 people on my email list, I might have done it, but I didn’t yet. So committing to a subscription just didn’t seem practical yet.
So I went back and researched further now that I know more about what I need. I found that ConvertKit does allow me to have a custom URL for a landing page and/or integrate it fully with WordPress on my website. I can use the free version for now. Over the next month or two, I am going to be working on switching the emails and sites.
I set up to ConvertKit. It’s also one of the email service providers that was recommended to me in The CEO Teacher School and I have training for it through them.